VCU students with umbrellas

Welcome to the Identity Manual for Virginia Commonwealth University. Here you will find everything you need to know regarding proper usage of VCU’s official logos, graphic elements and nomenclature as well as other identity guidelines, handy tips and possible solutions. Individuals and organizations using the university’s logos and graphic elements — including colleges, schools, departments or vendors affiliated with the university — should practice the standards presented on this site.

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Overview

Overview

Discover ways to get the most out of this site, including common terminology.

Graphic standards

Graphic standards

Learn about the university’s logos and graphic elements and their proper usage.

Colors and fonts

Colors and fonts

Get information on recommended printer- and Web-friendly colors and fonts.

Stationery

Stationery

Order official VCU and VCU Medical Center stationery items and access the pricing guides and usage standards.

Style guide

Style Guide

Learn about nomenclature and useful references when writing and editing your materials.

Web site standards

Website standards

Review Web publishing tips to meet university and industry guidelines.

Multimedia

Multimedia

Find out about identity and usage requirements for video, audio and photos.

Signage

Signage

Learn more about the university’s standards for office and building signage.

Downloads

Downloads

Access university-approved logo files and design templates to use in your various communication outlets.