Secondary logos

The secondary logos, including the VCU and VCU Medical Center emblems, the VCU Ram logo, and the In the tradition tagline, should be used only after the VCU Identity has been established using the logotype and bar elements. The VCU Goes Green logo can be used as a stand-alone element since the primary identity (the logotype and bar) is included.

Emblems (VCU and VCU Medical Center)

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  • The same general usage guidelines for the VCU logotype also apply to the VCU and VCU Medical Center emblems.
  • The emblems serve as VCU’s signature for various forms of print publications only.
  • Emblems should be used only after the VCU identity, made up of the VCU logotype and the VCU bar element, has been established.
  • The emblems must be sized to exactly 3/4" on print materials and never appear larger or smaller than this size.
  • The emblem may be used on T-shirts, mugs and other novelty items at a larger size than the preferred 3/4" used on printed materials. Novelty item designs should be submitted to the University Communications Review Committee for approval.

In the tradition of the Medical College of Virginia tagline

Usage samples

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  • The same general usage guidelines for the VCU Medical Center logotype also apply to the In the tradition tagline.
  • The In the tradition tagline should be used only after the VCU Medical Center identity, made up of the VCU logotype and the VCU bar element, has been established.
  • The In the tradition tagline has been created for precise use as a graphic, always to be displayed in the same visible area as the VCU Medical Center logo, and should never be altered where the tagline is typed or appears in a different font, size or alignment other than centered.

Our time. Right now. tagline

Usage samples
Usage samples

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  • The same general usage guidelines for the VCU logotype and bar also apply to the Our time tagline.
  • The Our time tagline should be used only after the VCU identity, made up of the VCU logotype and the VCU bar element, has been established.
  • The Our time tagline has been created for precise use as a graphic, always to be displayed in the same visible area as the VCU logo, and should never be altered where the tagline is typed or appears in a different font, size or alignment other than centered.
  • The specific font, letter-spacing, proportions and spatial relationships should not be altered since all of these elements impact the presentation of the identity. Please do not attempt to recreate or simulate any of the artwork using standard fonts.
 

Quest for Distinction logo

Usage samples

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  • The same general usage guidelines for the VCU logotype and bar also apply to the Quest for Distinction logo.
  • The Quest for Distinction logo should be used only after the VCU identity, made up of the VCU logotype and the VCU bar element, has been established.
  • The Quest for Distinction logo has been created for precise use as a graphic, always to be displayed in the same visible area as the VCU logo, and should never be altered where the tagline is typed or appears in a different font, size or alignment other than centered.
  • The specific font, letter-spacing, proportions and spatial relationships should not be altered since all of these elements impact the presentation of the identity. Please do not attempt to recreate or simulate any of the artwork using standard fonts.

VCU Goes Green logo

Usage samples

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  • The same general usage guidelines for the VCU logotype also apply to the VCU Goes Green logo.
  • The VCU Goes Green logo is to be used as a graphic element to promote the university’s specific “Goes Green” initiative created by VCU Facilities Management.
  • The colors within the graphic must not be altered. The bold green color was specifically chosen to offset the simplistic leaf illustration and symbolize VCU’s sustainability practices.
  • The flexible design accommodates various mediums (including electric trucks and recycle bins) and features the iconic VCU identity consisting of the VCU logotype and the VCU bar element.

VCU Ram logo

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  • The same general usage guidelines for the VCU logotype also apply to the VCU Ram logo.
  • The Ram is the primary athletic mark to be used.